Samsung Electronics and the struggle for leadership of the electronics industry /

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Bibliographic Details
Author / Creator:	Michell, Tony.
Imprint:	Singapore ; Hoboken, NJ : Wiley, 2010.
Description:	viii, 246 p. : ill. ; 23 cm.
Language:	English
Subject:	Samsŏng Chŏnja. Samsŏng Chŏnja. Success in business. Electronic industries. Success in business -- Korea (South) Electronic industries. Success in business. Korea (South)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8287957

Hidden Bibliographic Details
ISBN:	9780470822661 (pbk.) 047082266X (pbk.)
Notes:	Includes bibliographical references and index.
Summary:	Samsung Electronics and the Struggle for Leadership of the Electronics Industry charts the rise of Samsung Electronics from its origins as a small subcontractor and assembler of consumer electronics to its present status as a dynamic multinational corporation. Author Tony Michell covers the problems of early growth, the crisis of the 1990s and looks in detail at the decade leading up to the company's fortieth anniversary in 2009. Driven by the Millennium Vision of Vice Chairman Yun Jong-yun, this crucial period incorporates the dramatic challenge to Sony's supremacy in the realm of consumer electronics, the problems and tensions associated with the aging of the company, and the recent quest for a new strategy to continue the dynamic, growth-led Samsung Electronics.

Table of Contents:

Acknowledgments
Note on the Romanization of Korean names
Introduction The problem of sustained business success
Chapter 1. The life cycle of Samsung Electronics
Chapter 2. Samsung Electronics and the Samsung Group: The burden of the Korean system
Chapter 3. Samsung and Sony compared: The tale of two life cycles
Chapter 4. Branding Samsung Electronics
Chapter 5. Making the "Samsung Man"
Chapter 6. Mobile phones
Chapter 7. Sleeping with the enemy: S-LCD
Chapter 8. Retaining creativity and avoiding bureaucracy
Chapter 9. The crisis of Samsung Electronics: The descent into bureaucracy
Chapter 10. Samsung's crisis and the global crisis, 2008--09
Appendix 1.
Appendix 2.
Index

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