| Summary: | Sociologist Bartra presents a study of the art and history of the cinematographic posters produced during the golden era of Mexican cinema while analyzing the origins, influences aesthetics, politics and market of a mercenary art that defined Mexican stars and films in the mid-20th century. An affectionate recollection of a despised but transcendent craftsmanship that the author described as a "taste of the stars at street level, paper dreams of the eyes of María, the biceps of Pedro, the hips of Ninón that waited for us in the big screen". Illustrated with full page color reproductions of graphic artwork by Ernesto "Chango" Garcia Cabral, Josep Renau, Francisco Rivero Gil, Alberto Vargas, Ernesto Guasp and many more.
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