Brand champions : how superheroes bring brands to life /

Saved in:

Bibliographic Details
Author / Creator:	Buckingham, Ian P., 1967-
Imprint:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
Description:	1 online resource.
Language:	English
Subject:	Brand name products. Branding (Marketing) Brand name products -- Case studies. Branding (Marketing) -- Case studies. Brand name products. Branding (Marketing) Case studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8386515

Hidden Bibliographic Details
ISBN:	0230304656 (electronic bk.) 9780230304659 (electronic bk.)
Notes:	Description based on print version record. Includes bibliographical references and index.
Other form:	Original 9780230220324 0230220320

Similar Items