|
|
|
|
| LEADER |
00000nam a22000003a 4500 |
| 001 |
8386515 |
| 003 |
ICU |
| 005 |
20110706085100.0 |
| 006 |
m||||||||d|||||||| |
| 007 |
cr||n||||||||| |
| 008 |
110502s2011 enka sb 001 0 eng d |
| 020 |
|
|
|a 0230304656 (electronic bk.)
|
| 020 |
|
|
|a 9780230304659 (electronic bk.)
|
| 035 |
|
|
|a ybp3652738
|
| 040 |
|
|
|a NhCcYBP
|c NhCcYBP
|
| 050 |
|
4 |
|a HD69.B7
|b B8315 2011
|
| 082 |
0 |
4 |
|a 658.8/27
|2 22
|
| 084 |
|
|
|a BUS043000
|a BUS043010
|a BUS002000
|2 bisacsh
|
| 100 |
1 |
|
|a Buckingham, Ian P.,
|d 1967-
|0 http://id.loc.gov/authorities/names/n2008003585
|1 http://viaf.org/viaf/165484741
|
| 245 |
1 |
0 |
|a Brand champions :
|b how superheroes bring brands to life /
|c Ian P Buckingham.
|
| 260 |
|
|
|a Houndmills, Basingstoke, Hampshire ;
|a New York :
|b Palgrave Macmillan,
|c 2011.
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/c
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/cr
|
| 500 |
|
|
|a Description based on print version record.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
8 |
|
|a Machine generated contents note: -- Introduction and Context -- Case Studies on Values-based Brand Engagement -- Brand Stories From The Front Line Champions -- Brand Stories From The Engine Room -- The DNA of a Brand Champion what does it take? -- Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition.
|
| 650 |
|
0 |
|a Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85016403
|
| 650 |
|
0 |
|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470
|
| 650 |
|
0 |
|a Brand name products
|v Case studies.
|
| 650 |
|
0 |
|a Branding (Marketing)
|v Case studies.
|
| 650 |
|
7 |
|a Brand name products.
|2 fast
|0 http://id.worldcat.org/fast/fst00837883
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 http://id.worldcat.org/fast/fst01743755
|
| 655 |
|
7 |
|a Case studies.
|2 fast
|0 http://id.worldcat.org/fast/fst01423765
|
| 776 |
|
|
|c Original
|z 9780230220324
|z 0230220320
|w (DLC) 2011003116
|
| 856 |
4 |
0 |
|u http://www.netlibrary.com/summary.asp?ID=359586
|
| 901 |
|
|
|a YBPebook
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)710993125
|
| 929 |
|
|
|a eresource
|
| 999 |
f |
f |
|i 3e371c71-a26d-5d64-9f48-9ed9ce145426
|s 00018b37-6a85-5cdd-85e1-8c59e73ff736
|
| 928 |
|
|
|t Library of Congress classification
|a HD69.B7 B8315 2011
|l Online
|c UC-FullText
|u http://www.netlibrary.com/summary.asp?ID=359586
|g ebooks
|e CONE
|i 8152625
|
