Higher education administration with social media : including applications in student affairs, enrollment management, alumni relations, and career centers /

Higher education administration with social media : including applications in student affairs, enrollment management, alumni relations, and career centers /

Saved in:

Bibliographic Details
Edition:	1st ed.
Imprint:	Bingley, UK : Emerald, 2011.
Description:	xviii, 283 p. : ill. ; 23 cm.
Language:	English
Series:	Cutting-edge technologies in higher education ; v. 2 Cutting-edge technologies in higher education ; v. 2.
Subject:	Universities and colleges -- Administration -- Technological innovations. Education, Higher -- Effect of technological innovations on. Social media. Education, Higher -- Effect of technological innovations on. Social media.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8400977

Hidden Bibliographic Details
Other authors / contributors:	Wankel, Laura A. Wankel, Charles.
ISBN:	0857246518 9780857246516
Notes:	Includes bibliographical references and index.
Summary:	"New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and using social networking sites during the career management process, for social research and studying abroad"--Cover.

Regenstein, Bookstacks

Loading map link

Holdings details from Regenstein, Bookstacks
Call Number:	LB2341 .H54 2011
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian