The comprehension and miscomprehension of print communications : an investigation of mass media magazines /

The comprehension and miscomprehension of print communications : an investigation of mass media magazines /

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Bibliographic Details
Author / Creator:	Jacoby, Jacob
Imprint:	New York, N.Y. : The Foundation ; Hillsdale, N.J. : Distributed by L. Erlbaum Associates, c1987.
Description:	xvii, 273 p. : ill. ; 24 cm.
Language:	English
Subject:	Advertising, Magazine Deceptive advertising Mass media Advertising, Magazine. Deceptive advertising. Mass media.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/841562

Hidden Bibliographic Details
Other authors / contributors:	Hoyer, Wayne D. Advertising Educational Foundation (New York, N.Y.)
ISBN:	0805800875 (L. Erlbaum Associates) 080580143X (L. Erlbaum Associates : pbk.)
Notes:	Law library's copy has errata slip inserted. Includes indexes. Bibliography: p. 147-154.

D'Angelo Law, Bookstacks

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Holdings details from D'Angelo Law, Bookstacks
Call Number:	HF6107.J320 1987
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF6107.J320 1987
c.2	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian