The comprehension and miscomprehension of print communications : an investigation of mass media magazines /

The comprehension and miscomprehension of print communications : an investigation of mass media magazines /

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Bibliographic Details
Author / Creator:	Jacoby, Jacob
Imprint:	New York, N.Y. : The Foundation ; Hillsdale, N.J. : Distributed by L. Erlbaum Associates, c1987.
Description:	xvii, 273 p. : ill. ; 24 cm.
Language:	English
Subject:	Advertising, Magazine Deceptive advertising Mass media Advertising, Magazine. Deceptive advertising. Mass media.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/841562

Hidden Bibliographic Details
Other authors / contributors:	Hoyer, Wayne D. Advertising Educational Foundation (New York, N.Y.)
ISBN:	0805800875 (L. Erlbaum Associates) 080580143X (L. Erlbaum Associates : pbk.)
Notes:	Law library's copy has errata slip inserted. Includes indexes. Bibliography: p. 147-154.

Description
Summary:	First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
Item Description:	Law library's copy has errata slip inserted. Includes indexes.
Physical Description:	xvii, 273 p. : ill. ; 24 cm.
Bibliography:	Bibliography: p. 147-154.
ISBN:	0805800875 080580143X