Brand equity : efecto del 'price premium' en las preferencias del consumidor /

Saved in:

Bibliographic Details
Author / Creator:	Martínez Durán, Miguel Guillermo.
Imprint:	Bogotá : UniAndes, Facultad de Administración, 2007.
Description:	iv, 80 p. ; 24 cm.
Language:	Spanish
Series:	Mejores proyectos de grado ; 24 Mejores proyectos de grado ; 24.
Subject:	House brands -- Prices -- Colombia -- Econometric models. Brand name products -- Prices -- Colombia -- Econometric models. Pricing -- Econometric models. Pricing -- Econometric models. Colombia.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8466733

Hidden Bibliographic Details
Other authors / contributors:	Rojas Murcia, Daniel Eduardo.
ISBN:	9781909057006
Notes:	Includes bibliographical references (p. 40-41).

Regenstein, Bookstacks

Loading map link

Holdings details from Regenstein, Bookstacks
Call Number:	HD69.B7M37 2007
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian