Tuning into mom : understanding America's most powerful consumer /

Tuning into mom : understanding America's most powerful consumer /

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Bibliographic Details
Author / Creator:	Clements, Michal, 1963- author
Imprint:	West Lafayette, Ind. : Purdue University Press, c2011.
Description:	xiv, 185 pages : illustrations ; 24 cm.
Language:	English
Subject:	Mothers -- United States -- Attitudes. Consumer behavior -- United States. Consumers' preferences -- United States. Relationship marketing -- United States. Consumer behavior. Consumers' preferences. Mothers -- Attitudes. Relationship marketing. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8532986

Hidden Bibliographic Details
Other authors / contributors:	Thompson, Teri Lucie, 1956-
ISBN:	9781557535856 (cloth) 155753585X (cloth) 9781612491707 (epdf) 1612491707 (epdf) 9781612491714 (epub) 1612491715 (epub)
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HQ759 .C54 2011
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian