Hispanic marketing : connecting with the new latino consumer /

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Bibliographic Details
Author / Creator:	Korzenny, Felipe.
Edition:	2nd ed.
Imprint:	Amsterdam ; Boston : Butterworth-Heinemann, c2012.
Description:	1 online resource.
Language:	English
Subject:	Hispanic American consumers. Consumer behavior -- United States. Target marketing -- United States. Consumer behavior. Hispanic American consumers. Target marketing. United States.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8533496

Hidden Bibliographic Details
Other authors / contributors:	Korzenny, Betty Ann, 1933- EBSCOHost
ISBN:	0080962785 (electronic bk.) 9780080962788 (electronic bk.)
Notes:	Description based on print version record. Includes bibliographical references and index.
Other form:	Original 9781856177948 1856177947

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