Brand failures : the truth about the 100 biggest branding mistakes of all time /

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Bibliographic Details
Author / Creator:	Haig, Matt.
Edition:	2nd ed.
Imprint:	London ; Philadelphia : Kogan Page, 2011.
Description:	1 online resource.
Language:	English
Subject:	Branding (Marketing) Brand loyalty. Brand choice. Brand choice. Brand loyalty. Branding (Marketing)
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8534381

Hidden Bibliographic Details
ISBN:	0749463007 (electronic bk.) 9780749463007 (electronic bk.)
Notes:	Description based on print version record. Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. Includes bibliographical references and index.
Other form:	Original 9780749462994 074946299X 0749463007

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