Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /

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Bibliographic Details
Author / Creator:Proulx, Mike.
Imprint:Hoboken, N.J. : John Wiley & Sons, c2012.
Description:1 online resource.
Language:English
Subject:
Television programs -- Internet marketing.
Online social networks.
Online social networks.
Television programs -- Internet marketing.
Television programs -- Social aspects.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8679476
Hidden Bibliographic Details
Varying Form of Title:Social television
Other authors / contributors:Shepatin, Stacey.
ISBN:111822633X (electronic bk.)
9781118226339 (electronic bk.)
9781118167465
1118167465
Notes:Description based on print version record.
Includes bibliographical references (p. 245-258) and index.
Other form:Original 9781118167465 1118167465
Purchased through the Fairfax M. Cone Book Fund Established by his Friends at Foote, Cone & Belding bookplate

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