Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.

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Bibliographic Details
Imprint:	New York, N.Y. : AMA Membership Publications Division, American Management Association, c1987.
Description:	122 p. : ill. ; 28 cm.
Language:	English
Series:	AMA briefings & surveys
Subject:	Hispanic American consumers Asian Americans as consumers Market surveys -- United States Advertising campaigns Advertising campaigns. Asian American consumers. Hispanic American consumers. Market surveys. Target marketing. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/869454

Hidden Bibliographic Details
Other authors / contributors:	American Management Association
ISBN:	0814435149 (pbk.)

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HC110.C6S820 1987
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian