Transcript proceedings : people meters : evolving a constructive industry course : measurement issues, implementation issues, long-range impact : an ARF workshop on the transition to people meters, the New York Hilton, June 19, 1987.

Transcript proceedings : people meters : evolving a constructive industry course : measurement issues, implementation issues, long-range impact : an ARF workshop on the transition to people meters, the New York Hilton, June 19, 1987.

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Bibliographic Details
Meeting name:	Advertising Research Foundation Workshop (1987 : New York, N.Y.)
Imprint:	New York, NY : Advertising Research Foundation, c1987.
Description:	110 p. : ill. ; 28 cm.
Language:	English
Subject:	Television advertising -- Research -- United States -- Technological innovations -- Congresses. Advertising media planning -- United States -- Congresses. Advertising media planning. United States. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/871025

Hidden Bibliographic Details
Varying Form of Title:	people meters : evolving a constructive industry course : measurement issues, implementation issues, long-range impact
Other authors / contributors:	Advertising Research Foundation.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5802.5.A38 1987
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian