Online advertising and promotion : modern technologies for marketing /

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Bibliographic Details
Author / Creator:Hanafizadeh, Payam, 1974-
Imprint:Hershey, PA : Business Science Reference, c2012.
Description:xi, 236 p. : ill. ; 29 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8775153
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Other authors / contributors:Behboudi, Mehdi, 1983-
ISBN:9781466608856 (hardcover)
1466608854 (hardcover)
Notes:Includes bibliographical references and index.
Summary:"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.