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| LEADER |
00000pam a2200000 a 4500 |
| 001 |
8775153 |
| 003 |
ICU |
| 005 |
20121029131700.0 |
| 008 |
111202s2012 paua b 001 0 eng |
| 010 |
|
|
|a 2011048427
|
| 020 |
|
|
|a 9781466608856 (hardcover)
|
| 020 |
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|a 1466608854 (hardcover)
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| 035 |
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|a 8775153
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|a 2011048427
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|a (OCoLC)767719785
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|a DLC
|b eng
|c DLC
|d BTCTA
|d NhCcYBP
|d UtOrBLW
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|a pcc
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0 |
0 |
|a 659.14/4
|2 23
|
| 090 |
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|
|a HF6146.I58
|b H36 2012
|
| 100 |
1 |
|
|a Hanafizadeh, Payam,
|d 1974-
|0 http://id.loc.gov/authorities/names/n2011083489
|1 http://viaf.org/viaf/221094965
|
| 245 |
1 |
0 |
|a Online advertising and promotion :
|b modern technologies for marketing /
|c Payam Hanafizadeh, Mehdi Behboudi.
|
| 260 |
|
|
|a Hershey, PA :
|b Business Science Reference,
|c c2012.
|
| 300 |
|
|
|a xi, 236 p. :
|b ill. ;
|c 29 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Marketing -- From billboard to banner -- Implicit meaning -- Internet advertising methods -- Nature of the industry -- Cost-per-thousand and flat-fee exposure model -- Uses and gratifications -- Advertising strategy -- E-business and e-commerce -- Objectives and effectiveness.
|
| 520 |
|
|
|a "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
|
| 650 |
|
0 |
|a Internet advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006992
|
| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh2005004726
|
| 650 |
|
7 |
|a Internet advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00977220
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00977272
|
| 700 |
1 |
|
|a Behboudi, Mehdi,
|d 1983-
|0 http://id.loc.gov/authorities/names/n2011083490
|1 http://viaf.org/viaf/220502274
|
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| 928 |
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|t Library of Congress classification
|a HF6146.I58 H36 2012
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|c JRL-Gen
|i 1284254
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| 927 |
|
|
|t Library of Congress classification
|a HF6146.I58 H36 2012
|l JRL
|c JRL-Gen
|e CONE
|b 104681388
|i 9044727
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