Handbook of research on international advertising.

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Bibliographic Details
Imprint:	Cheltenham, UK ; Northampton, MA : Edward Elgar, c2012.
Description:	1 online resource.
Language:	English
Subject:	Advertising. Advertising -- Cross-cultural studies. Advertising -- Research. Advertising -- Research.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8827249

Hidden Bibliographic Details
Other authors / contributors:	Okazaki, Shintaro.
ISBN:	9781781001042 (electronic bk.)
Notes:	Description based on online resource; title from digital title page (viewed on March 21, 2012).

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