The psychology of entertainment media : blurring the lines between entertainment and persuasion /

The psychology of entertainment media : blurring the lines between entertainment and persuasion /

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Bibliographic Details
Edition:2nd ed.
Imprint:New York : Routledge, 2012
Description:1 online resource.
Language:English
Subject:
Subliminal advertising.
Advertising -- Psychological aspects.
Mass media -- Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Advertising -- Psychological aspects.
Manipulative behavior.
Mass media -- Psychological aspects.
Persuasion (Psychology)
Subliminal advertising.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8827466
Hidden Bibliographic Details
Other authors / contributors:Shrum, L. J.
ISBN:0203828585 (electronic bk.)
9780203828588 (electronic bk.)
Notes:Includes bibliographical references and index.
Other form:Original 9781848729445 1848729448

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