The psychology of entertainment media : blurring the lines between entertainment and persuasion /

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Bibliographic Details
Edition:2nd ed.
Imprint:New York : Routledge, 2012
Description:1 online resource.
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8827466
Hidden Bibliographic Details
Other authors / contributors:Shrum, L. J.
ISBN:0203828585 (electronic bk.)
9780203828588 (electronic bk.)
Notes:Includes bibliographical references and index.
Other form:Original 9781848729445 1848729448

MARC

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245 0 4 |a The psychology of entertainment media :  |b blurring the lines between entertainment and persuasion /  |c editor, L.J. Shrum. 
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650 0 |a Advertising  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh85001159 
650 0 |a Mass media  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh2008107498 
650 0 |a Persuasion (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh85100175 
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