Consumer-brand relationships : theory and practice /

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Bibliographic Details
Imprint:	London ; New York : Routledge, 2012.
Description:	1 online resource.
Language:	English
Subject:	Customer relations. Branding (Marketing) Relationship marketing -- Research. Branding (Marketing) Customer relations.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8828025

Hidden Bibliographic Details
Other authors / contributors:	Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
ISBN:	0203128796 (electronic bk.) 9780203128794 (electronic bk.) 9780415783033 (hardback) 0415783038 (hardback) 9780415783132 (pbk) 0415783135 (pbk)
Notes:	Description based on print version record. Includes bibliographical references and index.
Other form:	Original 9780415783033 0415783038 9780415783132 0415783135

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