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|z 9780415783033 (hardback)
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|b .C662 2012
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|a Consumer-brand relationships :
|b theory and practice /
|c edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
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|a London ;
|a New York :
|b Routledge,
|c 2012.
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| 300 |
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|a 1 online resource.
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|a text
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|a Description based on print version record.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Customer relations.
|0 http://id.loc.gov/authorities/subjects/sh85034963
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| 650 |
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0 |
|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470
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| 650 |
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|a Relationship marketing
|x Research.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Customer relations.
|2 fast
|0 http://id.worldcat.org/fast/fst00885533
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|a Fournier, Susan.
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|a Breazeale, Michael,
|d 1964-
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|1 http://viaf.org/viaf/168981123
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| 700 |
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|a Fetscherin, Marc.
|0 http://id.loc.gov/authorities/names/n2011057439
|1 http://viaf.org/viaf/186077970
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