Marketing semiotics : signs, strategies, and brand value.
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| Author / Creator: | Oswald, Laura R. |
|---|---|
| Imprint: | Oxford ; New York : Oxford University Press, 2012. |
| Description: | 1 online resource. |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8828033 |
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