Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /

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Bibliographic Details
Author / Creator:	Miller, Pepper.
Imprint:	Ithaca, NY : Paramount Market Publishing, c2012.
Description:	xix, 212 p. : ill. ; 24 cm.
Language:	English
Subject:	Consumers, Black -- United States. Marketing -- United States. Blacks and mass media -- United States. African American consumers. Blacks and mass media. Consumer behavior. Consumers, Black. Marketing. Minority consumers. Target marketing. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8847007

Hidden Bibliographic Details
Varying Form of Title:	Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your company and your brand
ISBN:	9780981986951 0981986951
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HC110.C6 M538 2012
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian