Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /
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Author / Creator: | Miller, Pepper. |
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Imprint: | Ithaca, NY : Paramount Market Publishing, c2012. |
Description: | xix, 212 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8847007 |
Varying Form of Title: | Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your company and your brand |
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ISBN: | 9780981986951 0981986951 |
Notes: | Includes bibliographical references and index. |
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