Intellectual property management : the role of technology-brands in the appropriation of technological innovation /

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Bibliographic Details
Author / Creator:	Jennewein, Klaus.
Imprint:	Heidelberg ; New York : Physica-Verlag, c2005.
Description:	1 online resource (xviii, 404 p.) : ill.
Language:	English
Series:	Contributions to management science, 1431-1941 Contributions to management science.
Subject:	Intellectual property. Technological innovations -- Law and legislation. Brand name products. Intellectual capital -- Management. Brand name products. Intellectual capital -- Management. Intellectual property. Technological innovations -- Law and legislation.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8875600

Hidden Bibliographic Details
ISBN:	9783790815993 3790815993
Notes:	Includes bibliographical references (p. [385]-404). Description based on print version record.
Summary:	The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological a.
Other form:	Print version: Jennewein, Klaus. Intellectual property management. Heidelberg ; New York : Physica-Verlag, c2005 3790802808 9783790802801

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