Intellectual property management : the role of technology-brands in the appropriation of technological innovation /
Saved in:
| Author / Creator: | Jennewein, Klaus. |
|---|---|
| Imprint: | Heidelberg ; New York : Physica-Verlag, c2005. |
| Description: | 1 online resource (xviii, 404 p.) : ill. |
| Language: | English |
| Series: | Contributions to management science, 1431-1941 Contributions to management science. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8875600 |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | 8875600 | ||
| 003 | ICU | ||
| 005 | 20120827150200.0 | ||
| 006 | m d | ||
| 007 | cr cn| | ||
| 008 | 080226s2005 gw a ob 000 0 eng d | ||
| 020 | |a 9783790815993 | ||
| 020 | |a 3790815993 | ||
| 035 | |a SpringerOCLC209873749 | ||
| 035 | |a (OCoLC)209873749 | ||
| 037 | |a 978-3-7908-0280-1 |b Springer |n http://www.springerlink.com | ||
| 040 | |a GW5XE |b eng |c GW5XE |d GW5XE |d OCLCQ |d MHW |d OCLCQ | ||
| 049 | |a CGUA | ||
| 072 | 7 | |a HD |2 lcco | |
| 082 | 0 | 4 | |a 346.04/8 |2 22 |
| 090 | |a XXK1401 |b .J45 2005eb | ||
| 100 | 1 | |a Jennewein, Klaus. |0 http://id.loc.gov/authorities/names/n2004017798 |1 http://viaf.org/viaf/60026298 | |
| 245 | 1 | 0 | |a Intellectual property management : |b the role of technology-brands in the appropriation of technological innovation / |c Klaus Jennewein. |
| 260 | |a Heidelberg ; |a New York : |b Physica-Verlag, |c c2005. | ||
| 300 | |a 1 online resource (xviii, 404 p.) : |b ill. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a computer |b c |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/c | ||
| 338 | |a online resource |b cr |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/cr | ||
| 490 | 1 | |a Contributions to management science, |x 1431-1941 | |
| 504 | |a Includes bibliographical references (p. [385]-404). | ||
| 505 | 0 | |a The New Era of Intangible Assets; Case Studies on the Appropriation of Intellectual Assets; Intangible Assets: Characteristics, Generation & Protection; Strategic Management of Intangible Assets; Econometric Analysis; General Summary and Conclusion. | |
| 520 | |a The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological a. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Intellectual property. |0 http://id.loc.gov/authorities/subjects/sh85067167 | |
| 650 | 0 | |a Technological innovations |x Law and legislation. |0 http://id.loc.gov/authorities/subjects/sh85133145 | |
| 650 | 0 | |a Brand name products. |0 http://id.loc.gov/authorities/subjects/sh85016403 | |
| 650 | 0 | |a Intellectual capital |x Management. |0 http://id.loc.gov/authorities/subjects/sh2008123697 | |
| 650 | 1 | 7 | |a Intellectuele eigendom. |2 gtt |
| 650 | 1 | 7 | |a Technische vernieuwing. |2 gtt |
| 650 | 1 | 7 | |a Merken. |2 gtt |
| 655 | 4 | |a Electronic books. | |
| 650 | 7 | |a Brand name products. |2 fast |0 http://id.worldcat.org/fast/fst00837883 | |
| 650 | 7 | |a Intellectual capital |x Management. |2 fast |0 http://id.worldcat.org/fast/fst00975763 | |
| 650 | 7 | |a Intellectual property. |2 fast |0 http://id.worldcat.org/fast/fst00975774 | |
| 650 | 7 | |a Technological innovations |x Law and legislation. |2 fast |0 http://id.worldcat.org/fast/fst01145033 | |
| 776 | 0 | 8 | |i Print version: |a Jennewein, Klaus. |t Intellectual property management. |d Heidelberg ; New York : Physica-Verlag, c2005 |z 3790802808 |z 9783790802801 |w (DLC) 2004109407 |w (OCoLC)56425688 |
| 830 | 0 | |a Contributions to management science. |x 1431-1941 |0 http://id.loc.gov/authorities/names/n92000180 | |
| 856 | 4 | 0 | |3 SpringerLink |u http://dx.doi.org/10.1007/b137956 |
| 035 | |a (OCoLC)62750778 | ||
| 903 | |a HeVa | ||
| 929 | |a eresource | ||
| 999 | f | f | |i 6cc4c136-163d-5d4d-857f-1db46e25f533 |s 6f08562d-b5d2-5c3d-8950-2a0eb669fe22 |
| 928 | |t Library of Congress classification |a XXK1401.J45 2005eb |l Online |c UC-FullText |u http://dx.doi.org/10.1007/b137956 |m SpringerLink: |g ebooks |i 7784422 | ||