Hidden Bibliographic Details
| ISBN: | 9780387261164
0387261168
038726115X (alk. paper)
9780387261157 (alk. paper)
6610656819 (electronic bk.)
9786610656813 (electronic bk.)
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| Notes: | Includes bibliographical references and index.
Description based on print version record.
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| Summary: | "By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses."--Jacket.
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| Other form: | Print version: Thomas, Richard K., 1944- Health communication. New York, NY, USA : Springer, c2006 038726115X 9780387261157
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