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8877740 |
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080226s2006 nyuab ob 001 0 eng d |
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|a 9780387282565
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|a 0387282564
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035 |
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|a (OCoLC)209912164
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037 |
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|a 978-0-387-28182-7
|b Springer
|n http://www.springerlink.com
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040 |
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|a GW5XE
|b eng
|c GW5XE
|d OCLCQ
|d MHW
|d OCLCQ
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|a CGUA
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|a 658.8/708
|2 22
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|a HF5429.23
|b .A38 2006eb
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1 |
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|a Alon, Ilan.
|0 http://id.loc.gov/authorities/names/n99043882
|1 http://viaf.org/viaf/16558204
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245 |
1 |
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|a Service franchising :
|b a global perspective /
|c by Ilan Alon.
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260 |
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|a New York :
|b Springer Science+Business Media,
|c c2006.
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300 |
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|a 1 online resource (xx, 264 p.) :
|b ill., map.
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336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
337 |
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|a computer
|b c
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/c
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|a online resource
|b cr
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/cr
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504 |
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|a Includes bibliographical references and index.
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505 |
0 |
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|a Introduction; Why Do Companies Use Franchising?; What are the Social and Economic Benefits and Costs of Global Franchising?; What is the Economic Impact of Service Franchising Investment?; Does Franchising Provide Superior Financial Returns?; How Do Franchisors Evaluate Foreign Markets?; When is Master International Franchising a Preferred Mode of Entry?; How Do International Franchisors Cluster?; Franchising in Russia; Franchising in the Philippines; Conversion Franchising in Slovenia; Franchising with Kodak in China; The Internationalization of Marks & Spencer; Concluding Remarks.
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520 |
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|a Extracts from observations about international franchising from both the scholarly and trade literature. This work contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.
|
588 |
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|a Description based on print version record.
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650 |
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0 |
|a Franchises (Retail trade)
|0 http://id.loc.gov/authorities/subjects/sh85051526
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650 |
1 |
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|a Detailhandel.
|2 gtt
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|a Wereldmarkt.
|2 gtt
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655 |
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|a Electronic books.
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650 |
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|a Franchises (Retail trade)
|2 fast
|0 http://id.worldcat.org/fast/fst00933627
|
776 |
0 |
8 |
|i Print version:
|a Alon, Ilan.
|t Service franchising.
|d New York : Springer Science+Business Media, c2006
|z 0387281827
|z 9780387281827
|w (DLC) 2006295315
|w (OCoLC)62775870
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856 |
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|u http://dx.doi.org/10.1007/0-387-28256-4
|y SpringerLink
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|t Library of Congress classification
|a HF5429.23 .A38 2006eb
|l Online
|c UC-FullText
|u http://dx.doi.org/10.1007/0-387-28256-4
|z SpringerLink
|g ebooks
|i 11452204
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