Service franchising : a global perspective /

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Bibliographic Details
Author / Creator:	Alon, Ilan.
Imprint:	New York : Springer Science+Business Media, c2006.
Description:	1 online resource (xx, 264 p.) : ill., map.
Language:	English
Subject:	Franchises (Retail trade) Franchises (Retail trade)
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8877740

Hidden Bibliographic Details
ISBN:	9780387282565 0387282564
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	Extracts from observations about international franchising from both the scholarly and trade literature. This work contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.
Other form:	Print version: Alon, Ilan. Service franchising. New York : Springer Science+Business Media, c2006 0387281827 9780387281827

Table of Contents:

Introduction; Why Do Companies Use Franchising?; What are the Social and Economic Benefits and Costs of Global Franchising?; What is the Economic Impact of Service Franchising Investment?; Does Franchising Provide Superior Financial Returns?; How Do Franchisors Evaluate Foreign Markets?; When is Master International Franchising a Preferred Mode of Entry?; How Do International Franchisors Cluster?; Franchising in Russia; Franchising in the Philippines; Conversion Franchising in Slovenia; Franchising with Kodak in China; The Internationalization of Marks & Spencer; Concluding Remarks.

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