Hidden Bibliographic Details
| ISBN: | 9783790819625
379081962X
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| Notes: | Includes bibliographical references (p. [221]-244).
Description based on print version record.
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| Summary: | Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent
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| Other form: | Print version: Kausch, Christoph. Risk-benefit perspective on early customer integration. Heidelberg ; New York : Physica-Verlag, c2007 3790819611 9783790819618
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