Hidden Bibliographic Details
| ISBN: | 9780387736044 (pbk. : alk. paper)
0387736042 (pbk. :alk. paper)
9780387736068
0387736069
9786611108298
6611108297
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| Notes: | Includes bibliographical references and index.
Description based on print version record.
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| Summary: | "This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--Jacket.
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| Other form: | Print version: Thomas, Richard K., 1944- Health services marketing. New York, NY : Springer, c2008 9780387736044 0387736042
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