|
|
|
|
| LEADER |
00000cam a22000004a 4500 |
| 001 |
8884612 |
| 003 |
ICU |
| 005 |
20120828144500.0 |
| 006 |
m d |
| 007 |
cr |n| |
| 008 |
070810s2008 nyu ob 001 0 eng c |
| 016 |
7 |
|
|z 101462934
|2 DNLM
|
| 016 |
7 |
|
|z 014057006
|2 Uk
|
| 019 |
|
|
|a 232302194
|a 316691171
|a 320972046
|a 405048800
|a 613470403
|a 648346898
|a 739152532
|a 746948227
|a 748091128
|a 755038509
|
| 020 |
|
|
|a 9780387736044 (pbk. : alk. paper)
|
| 020 |
|
|
|a 0387736042 (pbk. :alk. paper)
|
| 020 |
|
|
|a 9780387736068
|
| 020 |
|
|
|a 0387736069
|
| 020 |
|
|
|a 9786611108298
|
| 020 |
|
|
|a 6611108297
|
| 035 |
|
|
|a (OCoLC)209984584
|z (OCoLC)232302194
|z (OCoLC)316691171
|z (OCoLC)320972046
|z (OCoLC)405048800
|z (OCoLC)613470403
|z (OCoLC)648346898
|z (OCoLC)739152532
|z (OCoLC)746948227
|z (OCoLC)748091128
|z (OCoLC)755038509
|
| 037 |
|
|
|a 978-0-387-73604-4
|b Springer
|n http://www.springerlink.com
|
| 040 |
|
|
|a COO
|b eng
|c COO
|d GW5XE
|d YDXCP
|d TEX
|d UAB
|d DKU
|d CNTRU
|d N$T
|d MUQ
|d YNG
|d CEF
|d OCLCQ
|d MHW
|d OCLCQ
|d STF
|d MNU
|d E7B
|d REB
|d IDEBK
|d ISOBC
|d MNSBU
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a CGUA
|
| 060 |
|
4 |
|a 2008 A-157
|
| 060 |
|
4 |
|a W 74.1
|b T461h 2008
|
| 072 |
|
7 |
|a MED
|x 002000
|2 bisacsh
|
| 072 |
|
7 |
|a MED
|x 095000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 362.1068/8
|2 22
|
| 090 |
|
|
|a RA410.56
|b .T475 2008
|
| 100 |
1 |
|
|a Thomas, Richard K.,
|d 1944-
|0 http://id.loc.gov/authorities/names/n88053820
|1 http://viaf.org/viaf/274780741
|
| 245 |
1 |
0 |
|a Health services marketing :
|b a practitioner's guide /
|c Richard K. Thomas.
|
| 260 |
|
|
|a New York, NY :
|b Springer,
|c c2008.
|
| 300 |
|
|
|a 1 online resource (xi, 160 p.)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/c
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/cr
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 520 |
1 |
|
|a "This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--Jacket.
|
| 505 |
0 |
|
|a Front Matter; Introduction to Healthcare Marketing; The Basics of Marketing; The Marketing Process; Marketing Research; Marketing Planning; Healthcare Products and Customers; Paying the Marketing Freight; Market Positioning and Strategy Development; Choosing Among Promotional Options; Social Marketing; The New Healthcare Marketing; Measuring the Effectiveness of Marketing; How to Be a Healthcare Marketing "Hero"; Back Matter.
|
| 588 |
|
|
|a Description based on print version record.
|
| 650 |
|
0 |
|a Medical care
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh2008107622
|
| 650 |
1 |
2 |
|a Marketing of Health Services.
|
| 650 |
|
7 |
|a MEDICAL
|x Administration.
|2 bisacsh
|
| 650 |
|
7 |
|a MEDICAL
|x Practice Management & Reimbursement.
|2 bisacsh
|
| 655 |
|
4 |
|a Electronic books.
|
| 650 |
|
7 |
|a Medical care
|x Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01013822
|
| 776 |
0 |
8 |
|i Print version:
|a Thomas, Richard K., 1944-
|t Health services marketing.
|d New York, NY : Springer, c2008
|z 9780387736044
|z 0387736042
|w (OCoLC)174129769
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-0-387-73606-8
|y SpringerLink
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (ICU)8884612
|
| 929 |
|
|
|a eresource
|
| 999 |
f |
f |
|i cf6380e0-70a4-5f3a-804d-8c9323a07193
|s eb89aafb-40f5-5c2a-a7e3-81b5b28e0ee5
|
| 928 |
|
|
|t Library of Congress classification
|a RA410.56 .T475 2008
|l Online
|c UC-FullText
|u http://dx.doi.org/10.1007/978-0-387-73606-8
|z SpringerLink
|g ebooks
|i 11454331
|
