Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms /

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Bibliographic Details
Imprint:	Dordrecht ; New York : Springer, c2009.
Description:	1 online resource.
Language:	English
Series:	International series in operations research & management science International series in operations research & management science.
Subject:	Consumption (Economics) Consumer behavior. Consumer behavior. Consumption (Economics)
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8889930

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Other authors / contributors:	Netessine, Serguei. Tang, Christopher S.
ISBN:	9780387980263 0387980261 9780387980188 0387980180
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (quality, style trends). This book presents OM models that help reader to understand and effectively respond to increasingly rational purchasing behavior.
Other form:	Print version: Consumer-driven demand and operations management models. New York, NY : Springer, 2009 9780387980188

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