Web 2.0 : the business model /

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Bibliographic Details
Imprint:	New York : Springer, c2009.
Description:	1 online resource (xii, 318 p.) : ill.
Language:	English
Subject:	Web 2.0. Electronic commerce. Internet marketing. Management information systems. Information technology -- Management. Business enterprises -- Computer networks -- Management. Business enterprises -- Computer networks -- Management. Electronic commerce. Information technology -- Management. Internet marketing. Management information systems. Web 2.0.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8892295

Hidden Bibliographic Details
Other authors / contributors:	Lytras, Miltiadis D., 1973- Damiani, Ernesto, 1960- Ordóñez de Pablos, Patricia, 1975-
ISBN:	9780387858951 (electronic bk.) 0387858954 (electronic bk.) 9780387858944 0387858946 6611853790 (electronic bk.) 9786611853792 (electronic bk.)
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	Web 2.0 is one of the most prominent business models for information systems. It brings together technology and social networks, and the interactivity that creates business value. This book integrates the business implications of Web 2.0/3.0, along with its linkage to business.
Other form:	Print version: Web 2.0. New York : Springer, c2009 9780387858944 0387858946

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