The business of iPhone app development : making and marketing apps that succeed /

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Bibliographic Details
Author / Creator:Wooldridge, Dave.
Imprint:New York : Apress : Distributed to the Book trade worldwide by Springer-Verlag New York, c2010.
Description:1 online resource (xiv, 393 p.) : ill.
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8894724
Hidden Bibliographic Details
Other authors / contributors:Schneider, Michael.
ISBN:9781430227342
1430227346
9781430227335
1430227338
Notes:"Developer success in the iTunes App Store"--Cover.
Includes index.
Description based on print version record.
Summary:The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business.
Other form:Print version: Wooldridge, Dave. Business of iPhone app development. New York : Apress : Distributed to the Book trade worldwide by Springer-Verlag New York, c2010 9781430227335 1430227338