The right sensory mix : targeting consumer product development scientifically /

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Bibliographic Details
Author / Creator:	Derval, Diana.
Imprint:	Berlin ; London : Springer, 2010.
Description:	1 online resource.
Language:	English
Subject:	Consumers' preferences. Senses and sensation. Consumer behavior -- Psychological aspects. Target marketing. Product differentiation. Consumer behavior -- Psychological aspects. Consumers' preferences. Product differentiation. Senses and sensation. Target marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8895149

Hidden Bibliographic Details
ISBN:	9783642120930 3642120938 9783642120923 364212092X
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Print version: Derval, Diana. Right sensory mix. Berlin ; London : Springer, 2010 9783642120923

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