The luxury strategy : break the rules of marketing to build luxury brands /

The luxury strategy : break the rules of marketing to build luxury brands /

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Bibliographic Details
Author / Creator:Kapferer, Jean-Noël.
Edition:2nd ed.
Imprint:London ; Philadelphia : Kogan Page, 2012.
Description:1 online resource.
Language:English
Subject:
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8931474
Hidden Bibliographic Details
Other authors / contributors:Bastien, Vincent.
ISBN:0749464925 (electronic bk.)
9780749464929 (electronic bk.)
9780749464912 (hardcover)
0749464917 (hardcover)
Notes:Includes bibliographical references (p. [377]-381) and index.
Description based on print version record.
Other form:Original 9780749464912 0749464917

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