Yumyŏngin kwanggo ŭi ihae : iron kwa chŏllyak /

Yumyŏngin kwanggo ŭi ihae : iron kwa chŏllyak /

유명인 광고 의 이해 : 이론 과 전략 /
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Bibliographic Details
Author / Creator:Yi, Chŏng-gyo, author.
이 정교, author.
Edition:Ch'op'an.
초판.
Imprint:Sŏul-si : Han'gyŏngsa, 2012.
서울시 : 한경사, 2012.
Description:317 pages : illustrations ; 24 cm.
Language:Korean
Series:Pangsong munhwa chinhŭng ch'ongsŏ ; 126
방송 문화 진흥 총서 ; 126
Pangsong munhwa chinhŭng ch'ongsŏ ; 126.
방송 문화 진흥 총서 ; 126.
Subject:
Endorsements in advertising -- Korea (South)
Celebrities -- Korea (South)
Consumers -- Korea (South) -- Attitudes.
Celebrities.
Consumers -- Attitudes.
Endorsements in advertising.
Korea (South)
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8934140
Hidden Bibliographic Details
Varying Form of Title:Celebrity advertising theory and practice
ISBN:9788993292947
8993292949
Notes:Includes bibliographical references (pages 295-317).

Regenstein, 5th Floor Bookstacks, East Asian/CJK

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Holdings details from Regenstein, 5th Floor Bookstacks, East Asian/CJK
Call Number: HF5813.K8Y5243 2012
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian

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