You are the brand /

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Bibliographic Details
Author / Creator:	Adubato, Steve.
Imprint:	New Brunswick, N.J. : Rutgers University Press, ©2011.
Description:	1 online resource.
Language:	English
Subject:	Branding (Marketing) -- Case studies. Branding (Marketing) Branding (Marketing) Case studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8947616

Hidden Bibliographic Details
ISBN:	9780813550718 (electronic bk.) 0813550718 (electronic bk.) 9780813550428 (hbk.) 0813550424 (hbk.)
Notes:	Includes bibliographical references. Print version record.
Other form:	Print version: Adubato, Steve. You are the brand. New Brunswick, N.J. : Rutgers University Press, ©2011 9780813550428

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