Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don't understand /

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Bibliographic Details
Author / Creator:McDonald, Kelly, 1961-
Imprint:Hoboken, N.J. : John Wiley & Sons, c2013.
Description:1 online resource.
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8955155
Hidden Bibliographic Details
ISBN:9781118461648 (e-book)
1118461649 (e-book)
9781118360729 (cloth)
Notes:Includes index.
Description based on online resource; title from digital title page (viewed on Jan. 23, 2013).

MARC

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245 1 0 |a Crafting the customer experience for people not like you :  |b how to delight and engage the customers your competitors don't understand /  |c Kelly McDonald. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2013. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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338 |a online resource  |b cr  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/cr 
500 |a Includes index. 
588 |a Description based on online resource; title from digital title page (viewed on Jan. 23, 2013). 
650 0 |a Customer relations.  |0 http://id.loc.gov/authorities/subjects/sh85034963 
650 0 |a Customer services.  |0 http://id.loc.gov/authorities/subjects/sh85034965 
650 7 |a Consumer satisfaction.  |2 fast  |0 http://id.worldcat.org/fast/fst00876403 
650 7 |a Customer equity.  |2 fast  |0 http://id.worldcat.org/fast/fst01202007 
650 7 |a Customer relations.  |2 fast  |0 http://id.worldcat.org/fast/fst00885533 
650 7 |a Customer relations  |x Management.  |2 fast  |0 http://id.worldcat.org/fast/fst00885539 
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