Winning at new products /

Winning at new products /

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Bibliographic Details
Author / Creator:	Cooper, Robert G. (Robert Gravlin), 1943-
Imprint:	Reading, Mass. : Addison-Wesley, c1986.
Description:	x, 273 p. : ill. ; 24 cm.
Language:	English
Subject:	New products -- Management New products -- Marketing Creative ability in business New business enterprises Creative ability in business. New business enterprises. New products -- Management. New products -- Marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/901419

Hidden Bibliographic Details
ISBN:	0201120380 (pbk.) : $12.95
Notes:	Includes index. Bibliography: p. [262]-269.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HD69.N4C6580 1986
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian