Winning at new products /

Winning at new products /

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Bibliographic Details
Author / Creator:Cooper, Robert G. (Robert Gravlin), 1943-
Imprint:Reading, Mass. : Addison-Wesley, c1986.
Description:x, 273 p. : ill. ; 24 cm.
Language:English
Subject:
New products -- Management
New products -- Marketing
Creative ability in business
New business enterprises
Creative ability in business.
New business enterprises.
New products -- Management.
New products -- Marketing.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/901419
Hidden Bibliographic Details
ISBN:0201120380 (pbk.) : $12.95
Notes:Includes index.
Bibliography: p. [262]-269.

MARC

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300 |a x, 273 p. :  |b ill. ;  |c 24 cm. 
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500 |a Includes index. 
504 |a Bibliography: p. [262]-269. 
650 0 |a New products  |x Management  |0 http://id.loc.gov/authorities/subjects/sh2008108408 
650 0 |a New products  |x Marketing  |0 http://id.loc.gov/authorities/subjects/sh2008108409 
650 0 |a Creative ability in business  |0 http://id.loc.gov/authorities/subjects/sh85033838 
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927 |t Library of Congress classification  |a HD69.N4C6580 1986  |l JRL  |c JRL-Gen  |b 29346303  |i 2093156 

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