Shaping efficient employer branding strategies to target Generation Y : a cross-national perspective on recruitment marketing /

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Bibliographic Details
Author / Creator:	Hubschmid, Elena, 1984-
Imprint:	Bern : Peter Lang, [2012]
Description:	1 online resource.
Language:	English
Subject:	Employees -- Recruiting. Generation Y -- Employment. Young adults -- Employment. Manpower planning. Target marketing. Employees -- Recruiting. Manpower planning. Target marketing. Young adults -- Employment.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9107050

Hidden Bibliographic Details
ISBN:	3035105049 (electronic bk.) 9783035105049 (electronic bk.) 9783034312462 3034312466
Notes:	Includes bibliographical references (pages 220-240). Description based on print version record.
Other form:	Original 9783034312462 3034312466

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