Ambush marketing in sports : theory and practice /

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Bibliographic Details
Author / Creator:	NUFER, GERD.
Imprint:	Abingdon, Oxon ; New York : Routledge, 2013
Description:	1 online resource.
Language:	English
Series:	Routledge sports marketing
Subject:	Sports -- Marketing. Corporate sponsorship. Corporate sponsorship. Sports -- Marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9107056

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ISBN:	0203371283 (electronic bk.) 9780203371282 (electronic bk.) 9780415626781 (hbk) 0415626781 (hbk)
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Original 9780415626781 0415626781 0203371283

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