Marketing your library's electronic resources : a how-to-do-it manual for librarians /

Marketing your library's electronic resources : a how-to-do-it manual for librarians /

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Bibliographic Details
Author / Creator:	Kennedy, Marie R.
Imprint:	Chicago : Neal-Schuman, an imprint of the American Library Association, 2013. ©2013
Description:	xxi, 177 pages : illustrations ; 28 cm
Language:	English
Subject:	Libraries -- Special collections -- Electronic information resources. Libraries -- Marketing. Electronic information resources -- Marketing. Libraries -- United States -- Marketing -- Case studies. Libraries -- Marketing. Libraries -- Special collections -- Electronic information resources. United States. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9107593

Hidden Bibliographic Details
Other authors / contributors:	LaGuardia, Cheryl.
ISBN:	9781555708894 1555708897
Notes:	Includes bibliographical references and index.
Summary:	Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	Z692.C65 K46 2013
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian