Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

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Bibliographic Details
Author / Creator:Schultz, Mike, 1974-
Edition:Second edition.
Imprint:Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Description:1 online resource.
Language:English
Subject:
Service industries -- Marketing.
Branding (Marketing)
Marketing.
Branding (Marketing)
Marketing.
Service industries -- Marketing.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/9143066
Hidden Bibliographic Details
Other authors / contributors:Doerr, John E.
Frederiksen, Lee W.
ISBN:9781118688458 (electronic bk.)
1118688457 (electronic bk.)
9781118688434 (electronic bk.)
1118688430 (electronic bk.)
9781118688359
111868835X
9781118604342 (cloth)
Notes:Includes index.
Description based on online resource; title from digital title page (viewed on June 26, 2013).
Other form:Print version: Schultz, Mike, 1974- Professional services marketing. Second edition. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118604342

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