Cognitive and affective responses to advertising /

Cognitive and affective responses to advertising /

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Bibliographic Details
Imprint:	Lexington, Mass. : Lexington Books, c1989.
Description:	vii, 414 p. : ill. ; 24 cm.
Language:	English
Subject:	Advertising -- Psychological aspects -- Congresses. Consumer behavior -- Congresses. Advertising -- Psychological aspects. Consumer behavior. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/922734

Hidden Bibliographic Details
Other authors / contributors:	Cafferata, Patricia Tybout, Alice. American Psychological Association. Division of Consumer Psychology Marketing Science Institute Needham Harper Worldwide Conference on Advertising and Consumer Psychology (4th : 1985 : Chicago, Ill.)
ISBN:	066914830X (alk. paper)
Notes:	Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide. Includes bibliographies and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5823.C5540 1989
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian