Marketing to millennials : reach the largest and most influential generation of consumers ever /

Marketing to millennials : reach the largest and most influential generation of consumers ever /

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Bibliographic Details
Author / Creator:Fromm, Jeff.
Imprint:New York : AMACOM, American Management Association, [2013]
Description:1 online resource.
Language:English
Subject:
Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Target marketing.
Consumer behavior.
Consumer behavior.
Target marketing.
Young adult consumers -- Attitudes.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/9332240
Hidden Bibliographic Details
Other authors / contributors:Garton, Christie.
ISBN:0814433235 (electronic bk.)
9780814433232 (electronic bk.)
9780814433225 (hardcover)
0814433227 (hardcover)
Notes:Includes bibliographical references and index.
Description based on print version record.
Other form:Original 9780814433225 0814433227

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