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130701s2013 nyua ob 001 0 eng d |
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|a 0814433235 (electronic bk.)
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|a 9780814433232 (electronic bk.)
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|z 9780814433225 (hardcover)
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|z 0814433227 (hardcover)
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|b F76 2013
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| 100 |
1 |
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|a Fromm, Jeff.
|0 http://id.loc.gov/authorities/names/n2013015425
|1 http://viaf.org/viaf/2832149068529365730005
|
| 245 |
1 |
0 |
|a Marketing to millennials :
|b reach the largest and most influential generation of consumers ever /
|c Jeff Fromm and Christie Garton.
|
| 264 |
|
1 |
|a New York :
|b AMACOM, American Management Association,
|c [2013]
|
| 300 |
|
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|a 1 online resource.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/c
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 588 |
|
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Young adult consumers
|x Attitudes.
|
| 650 |
|
0 |
|a Generation Y
|x Attitudes.
|
| 650 |
|
0 |
|a Target marketing.
|0 http://id.loc.gov/authorities/subjects/sh94006407
|
| 650 |
|
0 |
|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
|
| 650 |
|
7 |
|a Target marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01143138
|
| 650 |
|
7 |
|a Young adult consumers
|x Attitudes.
|2 fast
|0 http://id.worldcat.org/fast/fst01183068
|
| 700 |
1 |
|
|a Garton, Christie.
|0 http://id.loc.gov/authorities/names/n2008078872
|1 http://viaf.org/viaf/5854149068499965730001
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|c Original
|z 9780814433225
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|w (DLC) 2013007818
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|t Library of Congress classification
|a HF5415.332.Y66 F76 2013
|l Online
|c UC-FullText
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