Brand relevance : making competitors irrelevant /

Brand relevance : making competitors irrelevant /

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Bibliographic Details
Author / Creator:Aaker, David A.
Edition:1st ed.
Imprint:San Francisco, CA : Jossey-Bass, c2011.
Description:1 online resource.
Language:English
Series:The Jossey-Bass business & management series
Jossey-Bass business & management series.
Subject:
Brand name products.
Branding (Marketing)
Technological innovations.
Brand name products.
Branding (Marketing)
Technological innovations.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/9332652
Hidden Bibliographic Details
ISBN:0470922605 (electronic bk.)
9780470922606 (electronic bk.)
9780470613580
0470613580
Notes:Includes bibliographical references and index.
Description based on print version record.
Other form:Original 9780470613580 0470613580

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